![]() It’s estimated that around 4,000,000 people in the UK Speak English as a Second Language.According to information from the British Deaf Association, there are roughly 150,000 British Sign Language Users in the UK.As of 2015, Action on Hearing Loss gathered statistics and estimated there to be around 11 million Deaf and Hard of Hearing people in the UK. ![]() Here’s the closed captioning statistics highlighting the audience you could be missing: In August 2015, Ofcom carried out research that suggested 7.5 million people use closed captioning services in the UK. Just how many people use captions, and what are the major driving factors for their use? We’ve considered the population and viewer numbers in the UK, but now it’s time to get down to the nitty gritty. Those are pretty astonishing figures, but we know what you’re thinking… Of that 50 million, how many use captions, and could adding captions to your videos help to attract them to your content? Closed Captioning and Video Transcription Services: Who Uses Them This equates to around 50 million viewers. Of this 65 million, up to 78% watch online video on a regular basis (at least once a week).It’s estimated that there are currently around 65 million people living in the UK today.Thinking about using closed captioning, subtitling or video transcription services to boost your online video audience? If you’re unsure about your target audience, here are some important, and perhaps surprising statistics in terms of UK audiences. At Capital Captions, we understand the true importance of video transcription, captions and subtitles, and in this blog we’re sharing our knowledge with you on video transcription and closed captioning statistics to maximise your video audience. Similarly, video transcription services can be overlooked entirely, as being useful only for research and academic purposes. For others, closed captions may be seen as an add-on service, designed solely for deaf or hard of hearing viewers. ![]() For many online video makers, closed captioning are thought of as a legal tick-box exercise, reserved for broadcast and VoD.
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