By joining forces, we will do everything in our power to provide you with only the best in the world of perfumes and beauty. In 2016, a strong alliance was forged with the company Nägele & Strubell to which – in addition to 18 other stationary boutiques in Austria – the famous Viennese boutiques Le Parfum and Kussmund belong. Our pioneering vision led us to take the plunge anyway, which laid the foundation for what today is the healthy and prosperous company of FIRST IN FRAGRANCE. For many this was either frowned upon or simply inconceivable. It was difficult to imagine offering the finest luxury products on the internet. In the year 2000 First in Fragrance was founded when, as one of the first, we recognized the great possibilities offered by an online presentation. ![]() ![]() Each fragrance begins with a precious extraction of a single note around which secondary notes are wrapped creating a completely developed and complex eau de parfum that may enchant or challenge, stimulate or delight.įIRST IN FRAGRANCE – LUXURY PIONEERS – THE ORIGINAL With Private Blend, Tom Ford opens a door into the mesmerizing world of artisanal scent. Private Blend is designed with the true fragrance connoisseur in mind. Private Blend is Tom Ford’s own scent laboratory it’s where he has the ability to create very special, original fragrances that are unconstrained by the conventions of mainstream scent-making. Tom Ford’s Private Blend creation unapologetically exudes the endless pursuit of sun and luxury that defines Tom Ford Soleil Blanc. Remote private islands where summer lasts all year and one day seamlessly blends into the next inspire Soleil Blanc, an addictive solar floral amber alive with seductive refinement and refreshing decadence.
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